About
DJAD’s story began with the vision of addressing this need, even in a modest yet impactful way. Mr. Sanjay Jayavarthanavelu and PAR Kumar’ visit to the National Institute of Design (NID) in Ahmedabad spurred the idea of establishing a design institute under the GKD Charity Trust. It ignited a desire to cultivate a similar environment for fostering design learning and collaboration.
Coimbatore, known as the “Manchester of South India” or the “Detroit of Tamil Nadu,” is a unique blend of industry and education. Being the second-largest city in Tamil Nadu, it boasts a pleasant climate owing to its proximity to lush green mountains, fostering a vibrant place for studying and living. The city is home to over 25,000 different-sized industries, mainly focusing on engineering and textiles. Coimbatore is also a hub for jewellery and silk cotton industries.